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        1. Key Marketing Mistakes Entrepreneurs And Small Business Owners Should Avoid
          Company team gets bad news about latest marketing campaign.gettyThe term “mistakes” has a negative connotation to it. You made a decision or implemented something that didn’t go as planned, and now you have to deal with the repercussions. Marketing mistakes, even ones that seem massive in the moment, only end up being
        2. Three Likely Scenarios For The Economy and Markets
        3. White paper tackles ‘deepfakes’ costing companies millions and controls available to organizations
          The financial industry group FS-ISAC has released a white paper to help financial and other institutions understand the risks posed by deepfake
        4. You should think more about how you onboard your newest hires
          Most hiring managers want new recruits to be comfortable in their role, to be productive and motivated, and to feel confident that they’ve made the right choice in accepting this job. Why, then, do so many employers still use outdated, ineffective onboarding practices that turn already-nervous new hires into balls of a
        5. How 2-3 years is the danger spot for losing employees, and how company culture impacts retention
          In the American workforce as a whole, only 5-6% of workers are currently in the 2-3 year mark at their current job – a critical period for your
        6. Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
          Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, ad
        7. Peer Recognition: An Employee Engagement Secret Weapon
          Virtually everyone who has worked in a traditional workplace environment has participated in the obligatory formal annual review with their manager. Seems reasonable, right? Your manager assesses your performance annually and provides you formal feedback. Oftentimes, this process includes performance feedback, recognit
        8. How To Get Started With Thought Leadership: The Small Business Guide
          Want your business to step up as a thought leader? Here’s a practical roadmap to begin building a strong thought leadership engine—one step at a time.
        9. Is COVID-19 Forcing Your Digital Transformation? 12 Steps To Move Faster
          There’s an image floating around LinkedIn and Twitter asking people what inspired their digital transformation. Was it 1. CEO 2. CTO or 3. Covid-19?
        10. 4 Ways To Make Your Professional Development Budget Go Further
          College Football Hall of Fame coach Lou Holtz once said, “In this world, you’re either growing or you’re dying, so get in motion and grow.” That quote is more relevant today than ever. Those straightforward words can help you develop resilience, manage your time more effectively and improve your efficiency. Unfortunate