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        1. Want to Improve Your Bottom Line in 2020? Start With These 3 Goals
          The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As any investor or businessper
        2. Importance of Content Marketing for Small Businesses
          The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
        3. Trump Tariffs Create Customer Experience Opportunities For Business
          During these unsettled times, businesses might be tempted to focus less on customer experience in the quest to keep customers spending at all. Don’t.
        4. How to Calculate Customer Lifetime Value
          To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
        5. 3 Keys To Ensuring Your Technology Scales With Your Business
          In today's fast-paced digital landscape, scaling your technology and website infrastructure in step with your business growth is a formidable challenge.
        6. 3 Ways Small Businesses Can Recruit And Retain Top Talent From Local Universities
          For small and mid-sized companies, talent acquisition and retention are perennial challenges.
        7. How to help employees who are caregivers during the COVID-19 crisis
          In the midst of the novel coronavirus (COVID-19) pandemic, employers scramble to set up and manage remote operations while they adjust to an ever-changing business climate. Their employees are scrambling, too, as they make arrangements to blend work from home with family responsibilities and other family members whose
        8. How To Network Gracefully In The Time Of Social Distancing
          In my previous life–which is the one I was living until about three weeks ago–I committed to connecting four women each day during the month of March. The #Connect4Women challenge is an initiative conceived by Jennifer DaSilva out of pure generosity. DaSilva, as president of creative agency Berlin Cameron, had already
        9. The Capitol Theatre in Flint, Michigan, originally
          The Capitol Theatre in Flint, Michigan, originally opened in 1928 as a W.S. Butterfield movie house. The ornate theatre was designed by architect John
        10. 5 Creative Ways to Expand Marketing Reach
          To compete in today's marketplace, companies have to get creative to reach their audience. Here are five strategies that can boost your marketing plans and help your business stand out