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1. How to Calculate Customer Lifetime Value
   To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
2. Importance of Content Marketing for Small Businesses
   The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
3. The way companies project growth shapes the economic outlook. Here’s how to face the slowdown.
   Editor’s note: The following is a guest article from Mark Schwartz, enterprise strategist at AWS.  For the most part, the global economy is
4. Estate planning is an important strategy for arranging financial affairs and protecting heirs — here are 5 reasons why everyone needs an estate plan
   Summary List PlacementWhen you hear the word "estate," you might think of mansions, huge stock portfolios, art and antiques, and other pricey possessions like cars, yachts, and fine jewelry. The things high-net-worth individuals, especially elderly ones, own and leave behind them after they die. But estate planning isn
5. Small Businesses, Hispanic Small Businesses
   Small Businesses, The Challenges and Triumphs of Hispanic Small Businesses. Proud to Celebrate Hispanic Heritage Month
6. How Companies Will Stand Out Post-Pandemic
   (Hint: It’s Not AI.)In a post-pandemic world, companies undoubtedly will turn increasingly to advanced technologies — artificial intelligence (AI), robotics, and automation — to accelerate growth and improve profit margins. Such an arms race, however, will not be sustainable as even the latest technology will eventuall
7. How To Leverage Generative AI For Small Business Growth
   AT isn't just for big companies anymore. Read on to find out how affordable AI tools can help you grow your business and your bottom line
8. What Every Small Business Needs to Know about Cyber Insurance
   Small business. Big cybersecurity risks. We’re continuing to see cyber threats impacting growing companies at an alarming rate. Forty-six percent
9. 10 Ways to Consistently Ace Customer Communication
   Over the years, we have seen an explosion of different communication channels. With this rise, the real challenge lies in choosing the right communication that suits your business. It is also important to look out for emerging trends in customer communication and start adapting to them. As businesses scale, it becomes
10. Buckle Up: 3 Reasons Why Inflation Is Rising
    Consumer prices are rising at the fastest rate since the Great Recession and the second fastest rate since the early 1980s.